Our new Brand Ambassador

“Welcome to the squad, 𝙾𝚍𝚞𝚖𝚘𝚍𝚞𝚋𝚕𝚟𝚌𝚔 — our new Cultural Ambassador, marking a bold step forward in our journey through Nigeria’s cultural landscape. As one of Spotify’s Artists to Watch for 2024 and a recent signee to Def Jam Recordings, Odumodublvck is redefining the global music scene with his unique blend of Afrobeats, Drill, and Grime. In his latest track, "Not All That," Odumodublvck delivers a powerful statement — challenging industry norms with unapologetic confidence and self-assured lyrics. This collaboration is not just about energy drinks; it’s about embodying a defiant spirit that resonates with those who refuse to be underestimated.Odumodublvck's rise from the streets to the forefront of the music scene mirrors the unstoppable energy that POWER HORSE® stands for and together, we’re unstoppable — fueling the next wave of creativity, culture, and music.”

STREETSOUK is a streetwear convention that
celebrates the vibrant streetwear culturein
Nigeria. Street Souk is powered and
championed by the youth and energized
by Power Horse since 2017 . The consortium
assembles Africa’s upcoming and established
streetwear brands together in one place;
creating new opportunitiesto reach
passionate fans and selling original merchandise
directly toconsumers.
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